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Written by Cheryl Clausen
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Tuesday, 23 October 2007 |
Marketing Strategy: Never start Marketing without a Plan
What happens when someone calls your office? Does the person answering the phone get their name, phone number, and mailing address? Probably not, but what happens even if you do have all that information? Do you have a follow-up and follow-through plan for turning more inquiries into business?
Does your follow-up amount to a one step contact plan? A one step approach doesn’t work very often. And a one-step marketing approach misses lots of opportunities.
A single phone call, a single letter, or a single post card is a poor gamble. Business should never be a gamble and one way to make sure it isn’t is to have a plan before your start, and track every step along the way so you always know your return on your investment.
Develop a multi-step approach that serves two purposes based on your plan. One purpose is to stay in front of the lead, so when they’re ready to take action you’ll be the first person that comes to mind. Second, you want to be both educating the lead and developing a connection with them so you can’t start a relationship.
Start with a good marketing plan with clearly defined objectives for each step in the plan. Implement the plan and build in ways to track and measure each and every step in the plan. Know what works and what doesn’t work, and take immediate action to fix anything that isn’t working.
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Written by Cheryl Clausen
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Thursday, 18 October 2007 |
Leadership Strategies: Everyone has the Same Potential for Achievement
This fact is undeniable. Yet not everyone reaches the same level of success. Partly because success doesn’t mean the same thing to everyone, but mostly because most people don’t understand how to develop and channel that potential in a specific direction.
Do you have the self-confidence to achieve what you want? You need the kind of self-confidence that keeps you going even when things look pretty bleak. You have to believe in your own abilities and what you’re doing. If you don’t that disbelief erodes your self-confidence and when you lack self-confidence others doubt your abilities too. Would you allow a heart surgeon to operate if he didn’t think he could perform the surgery? The surgeon wouldn’t have to openly voice their self-doubt you’d sense it in the way they spoke and their body language. You’d feel unsure about the surgeon so you’d get a second opinion and have someone else perform the surgery. When you lack self-confidence you’re sending off signals like alarm bells communicating to others that they better not count on you.
When you lack self-leadership you don’t hold yourself accountable. When you don’t hit your targets you blame others, you excuse your way around them, or you flat out ignore they even exist. None of those behaviors help you to achieve. To achieve you need to accept that you earn the results you get, you need to know exactly where you are in your progress at all times, and you need to adapt and adjust your actions immediately if they don’t produce the desired outcome.
Many people exist rather than live. By existing I mean they just go through the motions every day never stopping to think about or challenge themselves as to why. Without a clear objective for the life you want to live you fall into the reactive mode to living rather than the proactive mode of living. Proactive people know what they want they develop a plan to get it and then they back up their plans with the appropriate actions.
Life is one big distraction if you allow it to be. It’s easy to get caught up in the distractions, the crisis, the routine of life. But those who achieve realize that you have to focus on the accomplishment of your objectives. Then you need to be persistent and determined in your commitment to action.
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Written by Cheryl Clausen
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Monday, 15 October 2007 |
Time Strategies: How Do You Know if You're Doing the Right Things at the Right Time?
Effective time management that helps you to get the most value from your time is about doing the right things at the right time. It’s actually easier to allow interruptions and crisis to dictate how you use your time than it is to stay focused on what you should be doing next. But you can make it easier to stay focused on doing the right things if you know what the next action is. When you know the next action is the most important thing for you to be doing now.
Do you feel like you’re spinning your wheels with no clear direction? Those feelings are pretty common and they are the result of not knowing what you want, or not knowing how to get what you want. Sometimes you don’t know what you want because you don’t have a clear picture of where you are now. Take stock of where you are, what you want, and how you could get what you want.
Once you know what you want the next step is figuring out how to get it, or how to make it happen. While that sounds easy it usually isn’t or you’d be doing it. You may have to do a little research at this point to determine the choices and best options for you.
Whatever you want will require an investment on your part of your time, your talents, or your treasures. How will you allocate your current resources differently to get what you want? Or how will you get additional resources to get what you want?
Focus on taking the right actions that will get you what you want. Make a commitment and hold yourself accountable. As you focus on taking the right actions at the right time you’ll find it’s actually easier to accomplish what you want than you first thought.
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Written by Cheryl Clausen
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Friday, 12 October 2007 |
Success Strategy: Are You Attracting Wealth?
You're getting exactly what you're asking for. You just don't understand how what you're doing is impacting what you're getting. You get exactly what you consciously focus on attracting.
Step back and think about exactly what you’re consciously focused on attracting. Did I just hit a nerve? Perhaps you aren’t really consciously focused on anything more specific than getting appointments. When you only focus on appointments you get appointments, but you don’t necessarily get the quality appointments that would provide you with wealth.
Are you a person capable of attracting wealth? To attract wealth you will need to: be prepared to provide more value than you’re paid for, have a pleasing personality that others enjoy, be trustworthy, have full faith in your own capabilities, be a person of action, be decisive in making decisions, be persistent and determined. As you might have noticed most of the requirements for attracting wealth are related to becoming a person who can attract wealth. You probably have sales goals and maybe even marketing goals. Don’t overlook the importance of “becoming” goals. When you set “becoming” goals translate the goal into the measurable actions that would demonstrate improvement.
Your ability to attract wealth is directly proportional to what you can get others to do. Of course, you absolutely never ever want to get others to do things that are wrong for them or that they don’t want to do. But you absolutely do want to be able to help people to do things they want to do and that are right for them that they perhaps haven’t been able to do on their own. We both know that making decisions is something that’s very difficult for many of your prospects. You have to develop the ability to get your prospects focused on the facts, not all the ancillary information they may know about, to derive a conclusion about what’s right for them.
Deciding doesn’t mean anything though. Decisions are worthless, but actions are priceless. And your ability to attract wealth will hinge on your ability to help prospects to take action. If you have difficulty taking action and making decisions yourself you won’t be able to help your prospects to do what you can’t do, and it will be very difficult for you to
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Written by Cheryl Clausen
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Thursday, 11 October 2007 |
Time Management Strategy: Is it a Time Management Issue of a Confusion Issue?
You never have enough time to get everything done. You feel frustrated and overwhelmed because you need better results than you're getting now, but you don't know how you'll find the time to get them. You look at others in your industry and they seem to have a handle on everything, and you don’t, and you don’t know how to get one.
The top producers seem to have time for both work and play, and you’re pretty much doing nothing but work and have little to show for all your hard work. What gives? Do they just use their time that much better than you? Do they have some super time management system that somehow pulls it all together for them? The answer is both yes and no.
Top producers know they have to get the most value from their time so they can work smarter and get significantly better results than 90% of the other people in the industry. It really starts with an understanding of how business works. The trigger that starts the whole process of achieving better results is marketing.
When you can’t market yourself in a way that gets the attention of the right people you have to work a whole lot harder than necessary. You’re forced to waste your valuable time hunting for the right people in all the wrong places meeting with low value suspects just trying to eke out a living. Effective marketing is one of the quickest ways to increase both your available time and your results.
Because you’re only meeting with qualified prospects who want to know more about doing business with you, you have more time to take care of existing customers so your retention goes up and you have time to improve your marketing so you maintain a steady flow of new qualified prospects. Your sales success ratio sky rockets from 20%-30% to well over 90%. So, why doesn’t everyone increase the value of their time through better marketing? Most people don’t understand how important it really is. Most people don’t know how to market themselves so they utilize the lazy man’s approach to marketing and get the lazy man’s results. And most people don’t realize that marketing can be one of the quickest ways to:
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Plus they allow the fear of the unknown to keep them from taking the steps they need to take to get the most value from their time and significantly better results.
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